Digital Marketing Executive

Working as part of a small, but high-calibre Marketing team, this role will provide dedicated resource to provide day to day digital marketing activities to support the organisation in growing a profitable European product estate.  The role will provide the European sales teams with a dedicated digital marketing function that will deliver high quality lead generation activities which in turn, will drive strong European business growth and awareness of the brand.

 

Responsibilities:

 

·         Develop and support digital marketing campaigns, driving and growing our digital audience in Europe

·         Developing targeted lead generation activities via social media advertising

·         Support the digital strategy for the business including engagement activity with relevant potential new business partners

·         Produce engaging content to attract both B2B and B2C audience growth

·         Support and enhance the business brand online via key influencers, content sharing, content development

·         Create online banner adverts and oversee pay per click (PPC) ad management

·         Write copy for email marketing campaigns (MailChimp)

·         Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in the payments market

·         Supporting the Head of Marketing and other colleagues

 

Desired skills and experience:

 

• 
  6-12 months’ experience of working in a B2B environment


• 
  Working to tight deadlines and coping with ad-hoc requests


• 
  Great team player


• 
  Great communication skills


• 
  Sound creative, administrative and organisational skills

 

Technical Competencies:

 

• 
  Comprehensive knowledge of Microsoft Office suite of programmes


• 
  Knowledge of the Adobe Creative Cloud Packages (preferred, not required)


• 
  Proven track record in delivering quality lead generation activities


• 
  Experience in working with digital management tools such as Hootsuite and ContentCal


• 
  Good to excellent customer communications experience

 

Job Title: Digital Marketing Executive

Location: Milton Keynes, Buckinghamshire

Salary: £20,000 to £24,000 depending upon experience + benefits including pensions, life insurance, 25 days holiday PLUS Bank Holidays

Hours of work: 9.00am to 5.30pm, Monday to Friday

Job Type: Permanent

Job Reference: PH9859



Wilde Associates is working in the capacity of an Employment Agency for this role