Digital Marketing Executive

Salary: up to £30,000



Due to continued growth and an internal restructure, our client are looking for a Digital Marketing Executive to support their marketing and customer acquisition activities.  

 

Reporting to the Director of Marketing & Communication, this role will contribute to the delivery of all company marketing and lead generation activities.

 

Our client undertakes online and offline marketing, including traditional print advertising, trade events and exhibitions as well as digital activity to attract new business, developing existing clients and to elevate brand awareness.

 

Supported by line management, the job tasks would broadly include: being involved in checking copy and editing artwork; administrating market research projects; responding to new leads via telephone and email; social media; and reporting. Ultimately, they want to identify and nurture potential customers and marry up their needs with their suite of products. Qualified leads would then be passed over to the directors to follow up with face-to-face. They also want to enhance their marketing programme to existing clients to encourage cross sell and upsell.

 

The client have recently invested in a new CRM system which provides best-in-class tools to support these activities. The successful candidate will therefore have top notch digital tools to support your task, as well as working alongside the rest of the committed team to deliver a seamless experience for all of the clients and potential customers.

 

This role offers heaps of potential for the right candidate, they are a small but ambitious business, and their agility means that new opportunities regularly present themselves. What they are looking for is a self-starting individual who is keen to learn and curious; full training and support will be given but ownership of the customer acquisition and retention process is there for the taking and they are open to ideas about how it can be further improved.

 

Applicant profile

 

·         At least 12 month’s previous work experience – full training will be given but some business experience would be beneficial

·         A digital native who enjoys engaging with technology/digital tools

·         Process oriented; a completer-finisher who can effectively manage a task list and follow up as needed

·         Analytical skills – ideally Excel (pivot tables/VLOOKUPs)

·         Confident responding to senior contacts via phone or email

·         Self-motivated and able to get things done, but also happy working as part of a team

·         Shares company values of transparency, loyalty, ambition and customer-centricity

·         Experience responding to leads from new enquiries

·         Experience of WordPress – desirable

·         Experience of HubSpot (or similar CRM system) – desirable

·         Experience of market research – desirable

 

Job spec:

 

·         Analyse marketing activity to report back to the business 

·         Respond to new enquiries/leads via telephone or email on CRM system

·         Identify ‘warm’ targets who are engaging with our campaigns

·         Exploit automation tools within our CRM system to create sequences for these contacts so that each time they interact with our campaigns this triggers the next step in the workflow

·         Nurture potential customers with relevant and personalised communication

·         Tailor our suite of resources (such as sales presenter presentations and credentials documents) to match the identified needs of a potential customer

·         Create relevant and engaging content to showcase who we are and what we do on and offline – for email marketing campaigns, social media, trade events and advertising

·         Brief agencies (e.g. designer, PR agency)

·         Build relationships remotely via email and phone call – get to know contacts by asking the right questions to understand how the company products may be able to help them

·         Once qualified, set up face-to-face meetings with identified leads for our directors

·         Develop a client retention programme of ongoing client communication and client satisfaction metrics



Job Title: Digital Marketing Executive

Location: Most people work from home and travel to the sites in Milton Keynes and London (Liverpool Street), on occasion

Salary: up to £30,000

Job Type: Permanent

Job Reference: LH10470

 

Wilde Associates is working in the capacity of an Employment Agency for this role