Data & Insights Analyst
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- Description
Salary: £25,000 to £30,000
Working within the analysis team, reporting to the Media Strategy Director and ultimately the Digital Director you will be responsible for delivering analysis offering as well as ensuring that all campaigns are set up, tracked and managed correctly. You will work with social, website and PPC data selling in and presenting integrated measurement to clients.
You will work with the Media Strategy Director to help shape and grow the product my client is offering. You will play a major role in the development of the analysis team, helping to drive my clients offering within the communications sector and delivering ROI for clients.
You will ensure all data reports are delivered to users in a timely manner and interpretation of attraction and website traffic metrics is conducted. This data will be used to develop insights which inform our creative and strategic recommendations to our clients. You must be able to present your recommendations internally and on occasions, externally both to individuals as well as sometimes in front of large groups of clients.
You must have a genuine interest in digital and a passion for working within analytics / strategy. You will have a keen eye for statistics and analysis of their impact upon future campaign strategy. You must have an understanding of how websites are built and can be tagged and online advertising strategies, tracking methodologies and working with data sets.
You must have a very good working knowledge of excel and how to use it to generate good reporting; ideally including LookUps, Pivot Tables, Macros etc.
You are required to have a DoubleClick Campaign Manager certification, Google Analytics Individual qualification and a strong knowledge and experience with Google Tag Manager.
As someone with a real passion for data and measurement, you’ll work with the digital strategy, planning and analysis teams to improve and expand our offering for clients.
Qualifications/knowledge
· A graduate with a degree, ideally maths / statistics based but not essential.
· Knowledge in social, website and PPC data as well as integrated measurement and attribution modelling
· You must have an understanding of how websites are built and can be tracked, online advertising tracking methodologies and technologies.
To be considered for this position, you must have:
· GA web analytics certification
· Experience in DFA would be preferable, but any ad serving platform (e.g. Atlas) will be applicable
· Social listening skills and / or any experience of working with social data
· Extremely proficient in using MS Office, and especially Excel
· Knowledge of Google Adwords
· Experience of using online dashboards such as Datorama
· Great attention to detail and focus on quality
· Happy to take personal responsibility for delivery with excellent organisational skills
· Ability to work well under pressure and manage multiple varied activities
· Not scared to challenge and change existing processes and mindsets
· Good command of written and spoken English and the communication and rapport building skills to develop effective working relationships with internal clients and external suppliers
· An understanding of internet tracking solutions, including URL and cookie based
· Developed interpretive / analytical skills
· Strong presentation skills; experience of presenting in front of clients (both at an individual level as well as in front of large groups of people)
· Commercial Awareness
· Interest in analytical and tracking technologies and systems
· Experience of working with complex data sets (databases) desirable
· DoubleClick Bid Manager certification desirable
· DoubleClick Rich Media certification desirable
Job Title: Data & Insights Analyst
Location: London, N1C 4AGC
Salary: £25,000 to £30,000
Job Type: Permanent
Job Reference: PH9231
Wilde Associates is working in the capacity of an Employment Agency in respect of this role
