Digital Marketing Manager
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- Description
Salary: IRO £48k DOE
Key Responsibilities:
Day to day management of three property software websites
Lead generation using SEO, PPC and Social
Managing campaigns and budgets across different channels
Analysing and utilising data for reporting and improvement
Optimising marketing spend and ensuring targets are met
Managing company social intranet
Managing external agencies and freelancers where required
Evaluating customer research, market conditions and competitor data
Review new technologies and keep the company at the forefront of developments in digital marketing
Copywriting
A Digital Marketing Manager is required to join an in-house marketing team as they prepare to deliver a new website for their core brand in both the UK and Australia.
The Digital Marketing Manager, will help oversee the digital marketing strategy for the company, devise strategies to drive online traffic to three B2B websites and utilise a range of techniques including paid search, SEO, PPC, social and email marketing.
The role will suit an experienced digital marketer who can work with a high degree of autonomy on a variety of campaigns and projects.
Reporting to the Marketing Director, the Digital Marketing Manager will support the internal marketing team.
Knowledge & Qualifications:
Hands-on skills in website management
Up to date knowledge of digital marketing techniques including:
Website management
Social media marketing
SEO
PPC
Project and campaign management
Analysis and reporting on campaigns, budgets and ROI
Ability to work on initiative when managing clients’ accounts
Ability to meet deadlines
Reporting on the effectiveness of campaigns
Growth in traffic, lead generation and monitoring levels of engagement
Basic HTML coding and web design
Property industry experience
Salesforce administration
Marketing automation
Event management
Wilde Associates is working in the capacity of and Employment Business for this vacancy.
